Recognizing that each group has different goals in a matchmaking service and respond differently to marketing messages, Compu Date will target each group distinctly.
In terms of potential customers, the elder group contains more potential customers.
The USA, on the other hand, were ahead of the game.
Nowadays, I literally can’t keep up with the number of new offline matchmaking agencies springing up, not to mention the hundreds (perhaps thousands! I can only imagine how daunting it is for single men and women to choose their method of finding a partner (online vs offline) let alone researching the available options.
In 1997, investor infighting over whether to make Match available to gays forced a sale to Cendant, a consumer-services company, for million, of which Kremen walked away with a fraction.
Eighteen months later, Cendant flipped Match–by then on its way to becoming one of the largest dating empires in the world–to Barry Diller’s IAC, for million.
Compu Date has identified two distinct market segments.
You’ve got the big corporate players (Google; Bing; and IAC, owner of Match and Ok Cupid); the geek-outsiders-cum-major-industry-disrupters (Plenty of Fish, Grindr); the pious marriage specialists; the purveyors of deviance; the upstart wannabes and the unabashed snake-oil salesmen. Seventeen years ago, Kremen, now 48, secured the domain-name “Match.com” from the government (when such was still possible), opened a small office in San Francisco’s South Park neighborhood, bought a 0,000 server on credit from Sun Microsystems, and launched what would become the Internet’s first mass-market dating site, a subscription-based service that promised, as the young Kremen reportedly put it at the time, “to bring more love to the planet than Jesus Christ.” The exuberance was short-lived, however.The philosophy realizes that the younger age group is somewhat nervous in using a dating service.For a multitude of reasons, there is the common thought that people of this age group should have no problem meeting people. Selector .selector_input_interaction .selector_input. Selector .selector_input_interaction .selector_spinner. When it comes to finding love, "there's a lid for every pot," as the saying goes.